Moe's Coffee is a mobile coffee trailer in Salinas, California. She's open Friday to Sunday, 10 AM to 2 PM, at a different spot each weekend, and posts where she'll be on Instagram (@moescoffeeclub). She also serves events.
Before
Her domain, moescoffeeclub.com, showed a lapsed online store that no longer worked.
Customers could reach her through Instagram messages, and that was it.
She had no Bing, Apple Maps, Yelp or Facebook listing, and her Google listing was unclaimed.
What we built
Her site, from her own Instagram: her photos of the trailer, the drinks and her menu art, with her own sticker art and trailer drawing for the look. The about page is in her voice, from her captions. She approved the menu, prices, about page and FAQs as written.
Pages: home, menu, where to find her, an event inquiry page, about, and a privacy page.
An event inquiry form for parties, quinceañeras and weddings, schools, offices and market pop-ups. It asks for the date and the guest count, and every inquiry goes straight to her inbox, with spam protection. There's a tap-to-call for events too.
Built to be found: her hours in the site's data for Google, her six most common questions answered and marked up for search, a file for answer engines (llms.txt), and a sitemap.
Launch day: November 8, 2026
The go came at 5:52 AM Pacific. Her site was live on her own domain at 8:22 AM, about two and a half hours later.
Her domain stayed with her, and her email kept working the whole time.
A test inquiry went through the form to her inbox before we called it done.
The same day: Google Search Console set up with her sitemap, and Bing told about every page. Bing Webmaster verified the site the next day.
What's next
She claims her Google listing as a service-area business. Her spot changes every weekend, so there's no fixed address.
Then Bing Places and Apple Maps.
A review card at the trailer, and a weekly post with the weekend's spot.
Results
Her first 30 days of search numbers come in early December. We'll add them here: searches, clicks, where she ranks and event inquiries. No numbers until they're real.
