Rabbithole
A small team. A lot of agents.
Rabbithole builds websites and AI systems for businesses. We run our own company on the same thing: agents find the businesses we can help, check their site and their Google listing, write to them, and keep track of every reply. We stay on the parts that need a person.
Run an HVAC, plumbing or roofing company?
That's who we build for right now. You get a site that says what you do and where you work and, if you want it, a Google listing we keep right for you. We build your demo first, so you see it before you pay.
HVAC
AC repair, furnace and heat pump installs, tune-ups and maintenance plans, each on its own page.
See what you get →Plumbing
Drain cleaning, water heaters, sewer lines and the 2 a.m. emergencies, each on its own page.
See what you get →Roofing
Repairs, replacements, storm damage and free inspections, with your own project photos.
See what you get →What happens before you ever hear from us
If we've emailed you, this is how it got to you. Most of it is agents. The parts that matter most are people.
Look
An agent looks a business up the way a customer would: the website, the Google listing, the reviews, where it shows up on Maps.
AgentWrite
An agent writes a short email that says what it found. A founder signs off on every new campaign first.
Agent + founderReply
An agent reads and sorts every reply. Anything that needs a human goes straight to one of us.
Agent + personBuild
Say yes, and an agent builds a free demo of your new site with your real services. You see it before you pay anything.
AgentTalk
You book 15 minutes and talk it through with a person on our team, not a bot.
Person
A person approves every new campaign
Agents draft and send, but a founder reads the first emails of every campaign before it goes any wider.
Every message is logged and capped
We cap how much we send each day and write down every message, so you won't hear from us twice at once.
We don't sell your details
We don't sell your email address or phone number. Our privacy page says what we keep and why.
Why show you this?
Because it's what we sell. If agents can run this much of a small company, they can take a lot off your plate too. We only sell what we already use every day.
Some of what we've built
More than 90 websites so far. Here are a few of our sample sites. Click around: every one of them works.
Who's behind it
Rabbithole was started by the two of us. Everything on this page, we built and we run.
Juan Perez
Co-founder · San JuanI've spent my career in fast-moving tech, where the systems underneath decide whether a business works. Startups taught me to work every part of the stack.
Austin White
Co-founderI've built multiple businesses from the ground up and always stayed on the edge of what's next. Running them as a solo operator taught me the hard truth: if you can't walk away from your business, you don't own it. The only fix was to build the custom infrastructure ourselves.
Three ways in
A website for your business
$250 to start and $50 a month, with hosting, your domain and changes included. We build your demo first, so you see it before you pay.
See websites → ConsultingAI systems for your operation
Your inbox, bookings, follow-up and reporting, built around how your business works, and run for you.
See consulting → LearnBuild it yourself
Lessons and workshops for people who'd rather learn to build with AI than hire it out.
See education →Curious? Come down the rabbit hole.
Fifteen minutes with us. Bring a question about your website, your Google listing, or how any of this works.
Or call +1 (787) 663-8987 · [email protected]